Klein’s depiction of the expanding universe of brands is graphic, literate and level-headed. This is the best panorama of contemporary commodification we now have. The power of the book, however, lies in its linkage of the new patterns of metropolitan consumption with the outsourcing of physical production. Behind the brands that crowd the malls are no longer integrated enterprises on the old hierarchical model, where a product was researched, developed, designed and produced by a corporation with its own extensive labour- and sales-force. Instead, firms like Hilfiger or Nike contract out all manufacturing operations to dispersed local producers, typically in Third World countries with rock-bottom wages and working-conditions.